Premium spirits represent one of the highest-value categories in FMCG wholesale. European distributors carry the world's most recognised spirits brands — from Scotch whisky and Irish whiskey to French cognac, London dry gin, and premium vodka.
This guide covers the leading wholesale spirits brands available from European distributors, with key format information and buyer guidance.
Scotch Whisky: The World's Most Exported Spirit
Scotch whisky dominates global premium spirits demand. Key brands from Diageo and others include:
- Johnnie Walker Red Label 700ml — the world's number one Scotch; available 6 pcs/case
- Johnnie Walker Black Label 700ml — premium 12-year-old; 6 pcs/case
- Chivas Regal 12YO 700ml — Pernod Ricard flagship; 6 pcs/case
- Ballantine's Finest 700ml — consistently strong in European and emerging markets
- Glenfiddich Single Malt 700ml — world's most sold single malt Scotch
- Macallan 12Y 700ml — ultra-premium positioning; strong in gifting and duty-free
Irish Whiskey
- Jameson Irish Whiskey 700ml / 1L — the world's top-selling Irish whiskey; exceptional global demand
- Bushmills Original 700ml / 1L — premium Irish heritage brand
- Tullamore D.E.W. 700ml / 1L — fast-growing Irish whiskey with strong export demand
American Whiskey and Bourbon
- Jack Daniel's Old No.7 700ml / 1L — the world's best-selling American whiskey
- Jim Beam Bourbon 700ml — world's most sold bourbon
Cognac and Brandy
- Hennessy VS 700ml — the world's top-selling cognac; exceptionally strong in African and Asian markets
- Rémy Martin VSOP 700ml — premium cognac; strong in gifting and duty-free
- Courvoisier VSOP 700ml
- Martell VSOP 700ml
Premium Gin
- Gordon's London Dry Gin 700ml — world's bestselling gin
- Bombay Sapphire 700ml — blue bottle icon; strong cocktail-bar demand
- Hendrick's Gin 700ml — super-premium with strong Horeca appeal
- Beefeater London Dry Gin 700ml
Premium Vodka
- Absolut Vodka 700ml — classic Swedish premium vodka
- Grey Goose 1000ml — French ultra-premium; strong in duty-free and Horeca
- Belvedere 1000ml, Beluga 1000ml, Cîroc 1000ml — premium and ultra-premium segments
Liqueurs and Other Spirits
- Aperol 700ml, Campari 700ml — aperitif leaders growing globally
- Jägermeister 700ml — strong in Horeca globally
- Captain Morgan Rum 700ml
- Martini Bianco / Rosso 1L
Champagne
- Moët & Chandon Brut 750ml; Dom Pérignon 750ml
- Veuve Clicquot Yellow Label 750ml; Bollinger Special Cuvée 750ml
Import Licensing and Regulations
Spirits import requires an alcohol import licence in virtually all markets. Additionally, many markets impose excise duties calculated on ABV (alcohol by volume) and volume. Confirm your country's licensing requirements and duty structures before placing large orders. See our export documentation guide for the certificates spirits exports typically require.
Browse the full Beer & Spirits range, or contact our spirits team.